Demographic study of offoffbroadway practitioners january 2010 6 innovative theatre foundation how this information was analyzed reports were run on stata version 10. Helen mirren as queen elizabeth ii in the audience. Demographics in 2016, 1824 year olds went to the movies an average of 6. Finding your audience through market segmentation part i. We are pleased to present our demographic report for 20082009 on the audiences for broadway. One of the many great services of the broadway league is the demographic survey they do of our audience. Listeners are your choice consumers, savvy business leaders, and influentials who are active in their communities. From this analysis, producers and theater organizations gain a better understanding of who their audience is to determine what is working and what needs to be improved. Wicked is one such musical that embodies this idea of pseudodiversity. Psychographics cover important areas such as interests and hobbies, personalities and opinions. The demographics of the broadway audience 20182019. Demographics lifestyles 54% men 76% public involvement 46% women 62% vote 15% fund. The audience overview the best broadway source for the audience tickets and the audience information, photos and videos.
The show, which opened in 2003, was nominated for ten tony awards in the 2004 season and is still running on broadway today. The report explores audience behavior and statistics, including census data. When taking a look at the data, however, there are some clear demographics which stand out. On broadway, theatergoers aged 18 to 34 made up less than a quarter of the audience in the 201011 season, according to the broadway league, the trade association for theater owners and producers. Having a customer profile helps companies match products to profiles. The audience is a play by the british playwright and screenwriter peter morgan. Estefan added, broadway is amazing, but it needs to find a new audience, as the united states becomes more diverse. Domestic toorists purchased 49% of all broadway tickets and international tourists 21%. Demographics are broken into bands depending on peoples jobs or status. Broadway attendance in the 20152016 season reached.
A broadway production opened in 2015, also starring mirren. This statistic displays the age and gender distribution of the cinema audience in the united kingdom as of 2014. Then again, transcendent shows are historically and unsurprisingly. Demographic information is used in media marketing to classify an audience into age, gender, race and other categories. The demographics of the broadway audience 20182019 the. Audience analysis also takes into account what market researchers call psychographic information the audiences set of beliefs, values, religions, and life experiences. All magazine producers have to consider a variety of elements when deciding on their main target audience. Ok, thats just one of the obvious takeaways from this years demographic study of broadway theatergoers and their buying habits, as performed by the broadway league.
In the weeks following his post, bandhu organized a meeting for. The average audience for broadway shows is middle aged and female, according to a new survey of ticketbuyers by the broadway league. Broadway audience white, middle aged and female, study finds. Examples include the traditional british pantomimes, standup comedy, and creative stage shows such as blue man group audience participation can be uncomfortable for certain people, but is growing and evolving as a new tool of brand activation and brand engagement. The average age of the broadway theatergoer last season was 40. The broadway leagues annual demographics report, the demographics of the broadway audience 20162017, compares current broadway habits in new york city to previous seasons and aids in predicting trends for the future. Demographic factors to consider boundless communications. The league compiles various statistics and publishes extensive reports on a number of topics. According to a survey conducted by nielsen scarborough in spring 2016, over 47 million americans had attended a live theatre event within the. Since individuals of the same generation often share similar values, beliefs, and attitudes, age is an important variable to consider. It is the twentysecond annual report in our series, analyzing the composition of the audience today in comparison to past years.
I dont usually talk about shows ticket price before talking about the show itself. Theater participation in the united states an national endowment. Customer demographics cover aspects such as age range, customer income, educational backgrounds, and gender. The broadway league leads audience development programs targeting. Its fair to say that with this level of content, youtube is a platform that can attract anyone. The broadway league reveals audience demographics for 2017. The report is part of an ongoing series that profiles broadway theatergoers each season. The data show that white actors dominate broadway quartz. While these statistics are specifically pulled from the broadway market, there are some. The demographics of the broadway audience seatup, llc.
On broadway, theatergoers aged 18 to 34 made up less than a quarter of the audience in the 201011 season, according to the broadway league, the trade association for. Theatrical market statistics motion picture association. The bombitty of errors favorite new offbroadway play. It is the twentysecond annual report in our series, analyzing the composition of the audience today in comparison to past years and attempting to note trends for the future. Pdf versions of the reports are available for purchase. Almost eighty percent of all tickets were purchased by caucasian theatregoers. The broadway league announced its findings from its 20162017 demographics of the broadway audience survey. New yorkers making up bigger portion of broadway audience. The demographics of the broadway audience is published annually by the league of american theatres and producers, the clearinghouse for information on the business, demographics and economic impact of broadway theatre throughout north america. Broadway has never been more popular and the numbers in this infographic to show you how the magic of theatre is still alive and stronger. The demographics of the broadway audience 20142015 the. Its members include theatre owners and operators, producers, presenters, and general managers in new york and more than 250 other north american cities, as well as suppliers of. For example, broadway shows or major hits might initially attract even more local crowds than we adjusted for above, which would add more new yorkers to our previous estimate19. The average age of the broadway audience in the 201718 theater season was.
It investigates health and describes activity in these areas using data from tcg fiscal survey 2016 for the fiscal year that member. A demographic study objectiveshypothesis to provide insight into the demographics and vocal habits of current broadway musical theater performers. Broadway league releases 20162017 season demographics. When you speak to an audience with members of different ages, you are likely to experience a generation gap. Demographics and psychographics linkedin slideshare. The broadway leagues annual demographics report, the demographics of the broadway audience 20172018, compares current broadway theatregoing habits in new york city to previous seasons and aids in predicting trends for the future. This report is the 21 st publication in a longitudinal study that tracks the trends and changes of the broadway audiences over time. The play centres on weekly meetings, called audiences, between queen elizabeth ii, played by dame helen mirren, and her prime ministers and premiered in the west end in 20, at the gielgud theatre. To some artists, marketing seems to represent the ultimate compromise of their creative principles. Many of the findings reaffirm previous years results, but there. Tourists represent a record breaking 70% of all tickets sold. That book contains a complete breakdown of who came to broadway shows in the last calendar year, where they heard about broadway shows, why they came, how much money they earn, whether they bring their families, and so on, etc.
While the overall demographics of the broadway audience are informative, they leave us to speculate on a number of hamiltonspecific factors. The demographics of the broadway audience by the broadway league research department. A west end revival played in london in 2015 starring dame. They have to think about whether they are going to focus on a specialized market a niche and what genre the magazine is about. The broadway league reveals the demographics of the. The broadway league, formerly the league of american theatres and producers and league. But the audience is not your typical offoffbroadway launch. One such online commenter, who identified as a former theater usher for 25 years mostly on broadway, wrote that some audience members have brought buckets of chicken wings into a. Watch on the rhine acted with paul lukas in the leading part pdf. Why audience segmentation is important for many in the artistic community, marketing is a nineletter dirty word. Every year, the broadway league publishes a report summarizing the previous seasons grosses and the makeup of the broadway audience. The broadway league, formerly the league of american theatres and producers and league of new york theatres and producers, is the national trade association for the broadway theatre industry based in new york, new york.
Psychographic information involves the beliefs, attitudes, and values that your audience members embrace. Every this time of year, the broadway league sends all of its members a book. Theater audiences are getting older the boston globe. Theater audiences are growing older the boston globe. The broadway league has released its annual demographics report, comparing current broadway theatregoing habits in new york city to. Press releases the broadway league league releases. This report is the 20 th publication in a longitudinal study that tracks the trends and changes of the broadway audiences over time. While these statistics are specifically pulled from the broadway market, there. Demographics of the broadway audience ongoing message. Per capita attendance was next highest for 1217 year olds 6. According to the source, cinema attendees were most likely to be aged between 15. The 2006 census found that over 20% of people in hamilton were born outside of canada, which is the thirdhighest foreignborn proportion in the country after toronto 49% and vancouver 39%. The average age of the broadway theatregoer was 44 years. Per capita attendance also increased for 2539 year olds and 5059 year olds compared to the previous year.
Audience participation is commonly found in performances which break the fourth wall. The broadway leagues 16th annual demographics report, the demographics of the broadway audience 201220, compares current theatergoing habits to previous seasons and aids in predicting trends for the future. This broadway season, diversity is front and center the. The average age of the broadway theatregoer was 44 years old. The audience was presented on broadway by matthew byam shaw, robert fox, and andy harries, at the gerald schoenfeld theatre, on march 8, 2015.
Hamilton population 2020 demographics, maps, graphs. This is a profile of the audience at broadway shows from june 20 through june 2014. Among the other highlights of the audience demographics report, which is based on surveys distributed in theaters. Npr audience profile national public radio attracts an audience most notably distinguished by its educational excellence and professional success.
The demographics of the broadway audience pdf copy. An analysis of theater participation by age cohort i. Several actors in the show said they see the estefans as. Articles discussing the intended audience of hamilton, who is watching it, who should be watching, and its accessibility or lack thereof. Broadway theatregoers were a very welleducated group. Chapter 3 finding your audience through market segmentation.
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